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Jordan VI Infared
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Jordan IX Powder


(Continued ...)

4th Place - Converse Weapons

      Not much needs to be said about the Weapons. The return of the Cons Weapons is an immediate reminder to the glory 80's of Magic and Bird. Needless to say, both Lakers & Celtics colorways are covered. Popularity wise, the Weapons suffered due to lack of advertising and the turmoil of the company as a whole. Nike's takeover of the situation should improve Converse marketing in the future.


5th Place - Nike Air Max2 CB

      The remake of the classic Barkleys was a huge success. The black/white/purple colorway stayed true to the original and sold well during the summer. The Nelly Derrty Remix became a much sought after colorway that saw its price skyrocket to hundreds of dollars over retail. Later colorways suffered due to the same high price tag but dwindling interest.


6th Place - Nike Air Raid

      10 years ago, the Air Raids turned the shoe world upside down with its cultural and political statement of Malcolm X. The X also referenced Tim Hardway's killer Crossover move and had inspiration from the Colours clothing line. Despite it being an outdoor-only shoe, the Raids transcended beyond mere hoop shoes. Everyone had a pair. In the Retro release, however, the Air Raids has seen relatively weak sales. The styling of '93 has not been mixing as well as Nike would've liked with today's hip-pop youths. It's a shame because the Air Raid was a revolutionary icon of the kicks heritage.


7th Place - Reebok Omni Pump

      Reebok brought back its most popular product of the early 90's to combat the Retro craze of 2003. Unlike Air Force 1 and Air Dunks, the Omni Pump phenomenon is mostly based on technology at the time and not necessarily styling. The decade old Pump technology is cumbersome and made the shoes excessively heavy compared to today's performance shoes. The design also clashes with much of today's retro styling and the shoe sales failed to meet Rbk's expectations. Nevertheless, you can't forget the Omni Pump for the simple act of Dee Brown pumping up each time before a dunk at the 1991 Slam Dunk Competition. Now why didn't Reebok do the same at the last Slam Dunk competition is beyond us. It would've been the marketing catalyst the shoes needed to succeed in this past year.

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